Privacy Policy

Last Updated: August 10, 2026

This Privacy Policy explains how Zhangzhou Huxiang Technology Co., Ltd., operating the Belaor brand and belaor.com ("Belaor," "we," "us," or "our"), collects, uses, discloses, and otherwise processes personal information when you visit our website, purchase our products, interact with our advertisements, communicate with us, or otherwise use our services.

Please read this Privacy Policy carefully.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Belaor is an ecommerce skincare brand operated by:

Zhangzhou Huxiang Technology Co., Ltd.

Our online store is powered by Shopify and may use additional service providers for payments, shipping, analytics, advertising, customer support, fraud prevention, and other business operations.

For purposes of applicable data protection law, Zhangzhou Huxiang Technology Co., Ltd. is the business responsible for the personal information described in this Privacy Policy unless otherwise stated.

2. Personal Information We Collect

Depending on how you interact with us, we may collect or process the following categories of information.

Contact Information

• Name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address.

Order and Transaction Information

• Products viewed or purchased;
• Shopping cart activity;
• Order history;
• Returns and refunds;
• Discounts or promotions used;
• Transaction amount;
• Shipping information;
• Payment status.

Payment Information

Payments are generally processed through Shopify and/or third-party payment providers.

Depending on the payment method used, payment processors may collect payment card details, billing details, payment account information, and transaction identifiers.

We may not directly receive or store complete payment card numbers where those details are processed by an independent payment provider.

Account Information

Where customer accounts are available, we may process information associated with your account, including login details, account preferences, and order history.

Communications

If you contact us, we may collect information contained in your communication, including your name, email address, phone number, order number, customer service messages, product photographs, and other information you submit.

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Device or advertising identifiers where available;
• Cookie identifiers;
• Referring URLs;
• Pages viewed;
• Approximate location derived from IP address;
• Website interaction information;
• Date and time of activity.

Marketing and Advertising Information

We and our advertising or analytics partners may process information relating to advertisement impressions, advertisement clicks, website visits, product views, shopping cart activity, purchases, conversion events, campaign attribution, browser or device identifiers, cookie identifiers, and other information used to measure and improve advertising.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you;
• Automatically when you use our website;
• Through cookies, pixels, SDKs, tags, and similar technologies;
• From Shopify and payment providers;
• From shipping and fulfillment providers;
• From advertising and analytics partners;
• From customer service providers;
• From fraud prevention providers;
• From other service providers and business partners where permitted by law.

4. How We Use Personal Information

Providing Our Services

We may use information to process and fulfill orders, process payments, provide order confirmations, arrange shipping, provide tracking information, process returns and refunds, maintain customer accounts, provide customer support, and respond to questions or complaints.

Improving Our Website and Products

We may use information to understand how customers use our website, analyze customer preferences, improve website performance, improve our product offerings, improve customer service, and test or improve website features.

Marketing and Advertising

Subject to applicable law and available privacy choices, we may use personal information to:

• Send promotional communications;
• Measure advertising performance;
• Understand whether advertisements resulted in visits or purchases;
• Create or measure advertising audiences;
• Display relevant advertising;
• Conduct interest-based or targeted advertising;
• Improve advertising campaigns.

Security and Fraud Prevention

We may process information to authenticate transactions, detect suspicious activity, prevent fraud, protect customers, protect our website and systems, and enforce our policies.

Legal and Compliance Purposes

We may process information where reasonably necessary to comply with applicable laws, respond to lawful government requests, establish or defend legal claims, enforce contractual rights, and maintain required business or transaction records.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for:

• Maintaining website functionality;
• Remembering shopping cart contents;
• Remembering preferences;
• Security and fraud prevention;
• Analytics;
• Website performance measurement;
• Advertising;
• Advertising attribution;
• Personalization.

Some technologies may be provided by third-party service providers.

Depending on your location and applicable law, you may be presented with privacy or cookie choices relating to non-essential technologies.

You may also be able to control certain cookies through your browser settings. Disabling cookies may affect some website functionality.

6. Advertising and AppLovin

We may use third-party advertising platforms and technologies to advertise Belaor products, measure advertising performance, understand campaign conversions, and improve our marketing.

These third parties may collect or receive information through cookies, pixels, tags, device identifiers, advertising identifiers, browser information, IP addresses, website activity, conversion events, and similar technologies where permitted by applicable law.

AppLovin

We may use AppLovin as an advertising and marketing partner.

AppLovin may collect, receive, process, and share certain personal information for advertising purposes, including delivering and measuring advertisements, attribution, fraud prevention, campaign optimization, and improving its advertising services, subject to applicable law and the privacy choices available to users.

For more information about AppLovin's collection and use of your information, please review AppLovin's Privacy Policy:

https://legal.applovin.com/privacy/

Where required by applicable law, advertising-related processing will be subject to applicable consent or opt-out requirements.

7. How We Share or Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and as permitted by applicable law.

Shopify

Our ecommerce website is powered by Shopify. Shopify may process personal information to provide ecommerce infrastructure, checkout functionality, analytics, fraud prevention, and other services.

Payment Providers

Payment providers may process transaction and payment information necessary to complete purchases.

Shipping and Fulfillment Providers

We may share information such as your name, address, phone number, email address, and order details with warehouses, fulfillment providers, shipping carriers, postal operators, and logistics providers to deliver your order.

Advertising and Marketing Partners

We may disclose or make available certain information to advertising and marketing partners, including AppLovin and other advertising platforms, for purposes including:

• Advertising delivery;
• Interest-based advertising;
• Targeted advertising;
• Conversion measurement;
• Attribution;
• Audience measurement;
• Campaign optimization;
• Fraud detection;
• Improving advertising services.

Depending on applicable privacy law, some of these activities may be considered "sharing," "selling," or processing for "targeted advertising," even where we do not receive money in exchange for personal information.

Analytics and Technology Providers

We may use third parties to help analyze website usage, maintain our technology, provide hosting, detect errors, secure our systems, and improve our services.

Professional and Legal Advisors

Information may be disclosed to accountants, legal advisers, consultants, insurers, or other professional advisers where reasonably necessary.

Legal Requirements

We may disclose personal information where reasonably necessary to comply with law, regulation, court orders, legal process, or valid governmental requests.

Business Transactions

If all or part of our business is reorganized, sold, merged, transferred, or acquired, personal information may be transferred as part of that transaction subject to applicable law.

8. Personalized and Targeted Advertising

Depending on where you live, applicable law may give you the right to opt out of certain uses of personal information for:

• Targeted advertising;
• Cross-context behavioral advertising;
• Sharing of personal information;
• Sale of personal information, where broadly defined by law.

Where applicable, you may exercise available privacy choices through privacy controls offered on our website or by contacting us at support@belaor.com.

We will process valid privacy requests in accordance with applicable law.

9. Global Privacy Control

Where required by applicable law and technically supported, we may recognize applicable browser-based privacy preference signals, such as Global Privacy Control, as an opt-out request for the browser or device sending the signal.

10. Email Marketing

If you subscribe to marketing emails, we may send you product announcements, promotions, discounts, and other marketing communications.

You may unsubscribe at any time by using the unsubscribe link in a marketing email.

Even after you opt out of marketing, we may continue sending non-promotional communications relating to existing orders, transactions, customer service, security, or other necessary service matters.

11. Third-Party Websites

Our website may contain links to third-party websites or services.

We do not control independent third parties and are not responsible for their privacy or security practices.

We encourage you to review the privacy policies of websites and services you visit.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to complete transactions, provide customer service, maintain business and accounting records, resolve disputes, prevent fraud, enforce agreements, and comply with legal obligations.

Retention periods vary depending on the type of information, our relationship with you, and applicable legal requirements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it in accordance with applicable law.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

14. International Data Transfers

Belaor operates internationally, and our service providers may operate in different countries.

As a result, personal information may be processed, transferred, or stored outside the country in which you live.

Where required by applicable law, we use appropriate mechanisms or safeguards for international transfers of personal information.

15. Children's Privacy

Our website and products are not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information without appropriate authorization, please contact us at support@belaor.com.

16. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Request a copy of certain personal information;
• Object to or restrict certain processing;
• Withdraw consent where processing is based on consent;
• Opt out of certain targeted advertising;
• Opt out of certain sales or sharing of personal information where defined by applicable law;
• Appeal certain decisions regarding a privacy request;
• Lodge a complaint with an applicable data protection authority.

These rights are not absolute and may be subject to exceptions under applicable law.

17. European Economic Area and United Kingdom

If applicable privacy law in the European Economic Area or United Kingdom applies to our processing, our legal bases for processing personal information may include performance of a contract, compliance with a legal obligation, our legitimate interests where those interests are not overridden by your rights, and your consent where required.

Where processing is based on consent, you may withdraw that consent as permitted by applicable law.

18. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the law applicable to you, these rights may include the right to access, correct, delete, or obtain a portable copy of certain personal information and the right to opt out of certain targeted advertising, sales, or sharing of personal information.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

19. Verification of Privacy Requests

To protect customer information, we may need to verify your identity before processing certain privacy requests.

We may request information reasonably necessary to confirm that the request relates to you.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technologies, advertising practices, service providers, legal requirements, or other operational considerations.

When we update this Privacy Policy, we will revise the "Last Updated" date shown above.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy request, contact:

Email: support@belaor.com
Phone: +86 13355513127

Business Information

Company Name: Zhangzhou Huxiang Technology Co., Ltd.
Brand: Belaor
Website: belaor.com
Company Address: Room 104, No. 15-9 Shicang North Road, Longwen District, Zhangzhou City, Fujian Province, China
Email: support@belaor.com
Phone: +86 13355513127